Because the party's over.
(Source:Edelman Good Purpose Study)
If you provide a social utility today and can make over one billion
dollars in net profits and you have no good purpose integrated into your business model. You may want to consider taking another look at the Edelman Good Purpose Study. The party is over when it comes to power lunches, and over paid executives. People see the empowerment available to them via the Mozyup Social Utility. Take a look, 86% percent of global consumers believe business should place equal weight on society’s interests as on those of business.
(Source: Edelmans Good Purpose Study) People are ready for change and Mozyup sounds fun.
“Purpose is absolutely central to marketing today. It is the ultimate avenue for consumer engagement and inclusion – two vital pieces,.....” said John Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School and Co Author of Greater Good ~ How Good Marketing Makes for Better Democracy (Harvard Business Press, 2008).
Today’s ‘citizen consumer’ demands that brands supply not products, but solutions - not functions, but benefits. Purpose does just that and Mozyup has purpose.
Purpose is now the fifth P of marketing. It’s a vital addition to the age-old marketing mix of
product, price, place, and promotion, said Mitch Markson, chief creative officer, Edelman and the founder of Edelman goodpurpose. That said, As a citizen consumer myself I think People can see that Mozyup demonstrates that publicy. (Mozyup Public Announcement New York Times July, 3, 2.011)
We can learn from Mark Markson that Purpose allows brands to have a deeper level of engagement with their consumer—and it also allows consumers to put their own mark on brand marketing by collaborating with brands to tackle important social issues, and Mozyup does just that. That's what they do. They are a Social Utility Brand that integrtaes business with good purpose. Advertisers on Mozyup benefit from auto branding as they too are in the same light. If you mosey up with Mozyup your ads benefit humanity. Mozyup members know this. They like it.
As consumer involvement rises, their expectation of brands and companies remains high. 86% percent of global consumers believe that business should place at least equal weight on society’s interests as on those of business. Two-thirds of global respondents expect brands to do something to support a good cause. ....Mozyup fulfills both expectations.
I do not know of nor am I aware of, any social utility empowering people with an avenue to such vast amounts of advetising dollars where the users are calling the shots. It's inspirational.
Lastly, No one is suggesting that users of other social utilities run for the hills. They serve their purpose. By all means, Do You, say's Mozyup. Then later come hang out at Mozyup, Where friends really matter for humanity. Consider Mozyup ~ It makes you feel good to be a part of it.
The Facebook Timeline Is Coming, And It Scares A Lot Of People
Source: Josh Wolford is a Staff Writer for WebProNews
The new Facebook Timeline is not the most popular feature that Facebook has ever introduced. Granted, it’s well documented that Facebook users are often super-resistant to change, but for some the new Timeline goes beyond minor annoyances like crowded layouts and superfluous features. For many users, it’s a real issue of privacy.
Of course, this discussion of “private information” doesn’t just include old, unearthed photos and statuses – but the series of “frictionless” apps that are going to be an integral part of the Timeline. These apps, like “social readers” and music apps like Spotify automatically share your activities with friends. Although Facebook has stressed that the Timeline doesn’t disclose any more private information than the old profile and that all of the apps are voluntary, online privacy groups have voiced concerns.
“With Timeline, Facebook has once again taken control over the user’s data from the user and has now made information that was essentially archived and inaccessible widely available without the consent of the user,” they said in a letter, adding that Facebook “promotes oversharing” and wants users to “abandon restraint.”
So, how do Facebook users feel about the Timeline? Is it just a bunch of isolated complaints, or is there mass concern? According to a poll by IT security company Sophos, a majority of people are apprehensive about the changes.
Over 51% said that the Timeline worries them. Another 32% said that they aren’t even sure why they’re on Facebook anymore.
You can read the entire article at:
Facebook's 'dark side': Study finds link to Socially Aggressive Narcissism
Source: Damien Pearse guardian.co.uk, Saturday 17 March 2012 09.41 EDT
Psychology paper finds Facebook and other social media offer platform for obsessions with self-image and shallow friendships
Researchers have established a direct link between the number of friends you have on Facebook and the degree to which you are a "socially disruptive" narcissist, confirming the conclusions of many social media sceptics.
People who score highly on the Narcissistic Personality Inventory questionnaire had more friends on Facebook, tagged themselves more often and updated their newsfeeds more regularly.
The research comes amid increasing evidence that young people are becoming increasingly narcissistic, and obsessed with self-image and shallow friendships.
The latest study, published in the journal Personality and Individual Differences, also found that narcissists responded more aggressively to derogatory comments made about them on the social networking site's public walls and changed their profile pictures more often.
A number of previous studies have linked narcissism with Facebook use, but this is some of the first evidence of a direct relationship between Facebook friends and the most "toxic" elements of narcissistic personality disorder.
Researchers at Western Illinois University studied the Facebook habits of 294 students, aged between 18 and 65, and measured two "socially disruptive" elements of narcissism – grandiose exhibitionism (GE) and entitlement/exploitativeness (EE).
GE includes ''self-absorption, vanity, superiority, and exhibitionistic tendencies" and people who score high on this aspect of narcissism need to be constantly at the centre of attention. They often say shocking things and inappropriately self-disclose because they cannot stand to be ignored or waste a chance of self-promotion. More on this .....